About LZR
Engineering is our process. Products are our standard.
LZR is an automotive product company — not a consultancy. We identify gaps in the aftermarket, engineer platform-native hardware from scan data, and manufacture it in-house. Limited portfolio. Exact standard. No noise.
LZR is not a traditional engineering consulting firm. We are an automotive product company — focused on creating exceptional aftermarket hardware, not selling hours.
Our mission is simple: expand the aftermarket by developing products that don't currently exist. We identify the opportunity, scan the platform, reverse-engineer the geometry, design natively in CAD, prototype in-house, validate on real vehicles, and manufacture the finished product — all under one roof.
We partner selectively. Our portfolio is limited by design. Flagship line MR129 leads it today, with more platforms in active development.
Engineering is our process. Products are our standard.
How We Operate
Core values that shape every product.
We don't build everything. We identify platforms with genuine gaps and develop only the products that deserve to exist.
Every part is engineered from real scan data for a specific vehicle. No templates. No compromises.
Scan, design, prototype, and manufacture — all under one roof. Full control is the only way to guarantee the standard.
We ship finished hardware, not engineering hours. What leaves our facility is catalog-ready, not a report.
We let the work speak. Limited runs, exacting standards, and no need for noise.
Focus Areas
The capabilities behind the products.
Innovation & R&D
Research is the product.
LZR is constantly researching new platforms, technologies, and manufacturing methods to create aftermarket products that don't currently exist. Every scan, every prototype, and every production run feeds directly back into the next generation of what we build.
Platform Research
We continuously study vehicle platforms — OEM systems, engineering documentation, and enthusiast demand — to identify where the next generation of aftermarket products should live.
Applied R&D
In-house prototyping, materials testing, and design iteration turn early concepts into products engineered to survive real-world use.
Advanced Technology
3D scanning, parametric CAD, simulation, and industrial additive manufacturing let us develop products that were impossible a decade ago.
Manufacturing Innovation
We invest in advanced manufacturing processes — large-format additive, composite tooling, and hybrid production methods — to build parts the traditional aftermarket can't.
Product Development Process
From opportunity to production product.
Every LZR product follows the same disciplined development path — engineering-led, vertically integrated, and built for real-world use.
- 01
Identify Opportunity
We research platforms, gaps in the aftermarket, and enthusiast demand to pinpoint products worth developing.
- 02
3D Scan
We digitize the vehicle, subsystem, or existing part with industrial laser scanners — capturing real-world geometry to sub-millimeter accuracy.
- 03
Reverse Engineer
Scan data is transformed into clean, parametric surfaces and reference geometry — the foundation every new product is built from.
- 04
CAD Development
Our engineers design the product natively in CAD — engineered for fit, function, manufacturability, and platform integration.
- 05
Prototype
Functional prototypes are produced in-house on our large-format additive and CNC platforms, ready to fit, test, and validate.
- 06
Testing
We validate fitment, durability, and function on real vehicles and rigs — iterating the design until it's production-ready.
- 07
Manufacturing
We move to advanced manufacturing — small-batch and limited production — using processes tuned to the product's material and performance targets.
- 08
Production Product
The finished aftermarket product ships to customers, partners, and specialty builders — cataloged, documented, and supported.
Founder Heritage — Millebot
Large-format machines, built from scratch.
Before LZR, our founder created and built Millebot — a line of industrial large-format 3D printers and hybrid CNC machines, including container-scale production cells deployed to manufacturers across the country. That hands-on machine-building background is what makes advanced manufacturing a first-class part of every LZR product.
Shipping-container-housed large-format additive manufacturing platform — full gantry, climate control, and integrated electronics, delivered ready to run.
High-rigidity overhead gantry with interchangeable extrusion and milling heads for producing meter-scale parts in polymer and composite.
Self-contained production cell installed and commissioned on a customer floor — plug in power, open the doors, start manufacturing.
Smaller-footprint Masso-controlled motion system used for prototyping toolheads, process development, and tabletop production runs.
Future Vision
Building a portfolio of innovative automotive products.
LZR is building a long-term portfolio of innovative automotive products across multiple vehicle platforms — while continuing to invest heavily in research, development, and advanced manufacturing.
Each product line begins with the same question: what should exist that doesn't? From there, our engineering, scanning, and manufacturing capabilities do the rest.
Engineering is our process. Products are our output.
Partner With LZR
Develop your next automotive product with LZR.
We partner with manufacturers, motorsports teams, restoration shops, fabricators, and specialty builders to develop aftermarket products that don't yet exist. Bring us the platform, the concept, or the opportunity — we'll engineer and manufacture it.